Developing and fostering customer confidence is an age-old problem. Whether online or offline, merchants struggle constantly with how to ensure that their customer’s are comfortable purchasing from them and are willing to come back…as well as tell their friends!

Ever since Consumer Reports, there have been “certification” programs designed to instill that confidence—that a product is safe, a merchant trusted. And as retail has grown online, new certification programs have been developed to instill confidence with the online customer who is confronted with new challenges such as security of the transaction, assurance that there is no spyware or viruses, and belief that sensitive data (like credit cards) is kept safe.

But these certification programs have long skirted the fundamental issue with developing customer confidence—support. Regardless of the product or the online environment, customers want to believe that the company from which they are making a purchase is there to support them before the sale, during the transaction, and after the transaction has been completed. And they want to believe that their experience, whether positive or negative, can have some impact on the company. Existing certification programs have little to no “feedback” mechanism by which certification is challenged or devalued in the light of poor performance.

The VeriSupport Support Ranking (SR) Program does just that. The first of its kind offering, this innovative and patent-pending system is a combination of certification programs that address that core issue of support. Through a combination of automated and manual processes, VeriSupport ensures your customers that your support channels, live support and phone, are available and ready to meet their needs. And in addition to that, the Support Ranking (SR) Program also includes a hosted customer support form so that your customers can submit support requests and issues that are tried to a turn-around time which can have negative impact on your SR score if unanswered.